Superando Fronteras: Expedición al Polo Norte de Motorola y Corning

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✍🏻 Redacción Motorola Colombia [ @motorola_col ]

📸 Po Ki Yuen

📍 Colombia

En Motorola, una empresa de Lenovo, estamos constantemente superando los límites de lo que es posible con la tecnología móvil, y nuestra última colaboración con Corning Incorporated lleva esa misión a un nivel completamente nuevo. Combinando nuestra inigualable innovación con la experiencia de Corning en tecnología de cristal, nos embarcamos en un viaje único al Polo Norte para poner a prueba los límites de la tecnología de la cámara y la durabilidad general de algunos de nuestros smartphones más recientes: el Motorola Razr 50 y el Motorola Edge 50 Ultra.

Motorola siguió a Po Ki Yuen, un ingeniero de Corning recientemente jubilado y aficionado a la fotografía de aventura, en su viaje a uno de los entornos más remotos y desafiantes de la Tierra. La expedición al Polo Norte fue más que una aventura: fue una prueba real del rendimiento de estos dispositivos de última generación en condiciones extremas. Los elegantes smartphones de Motorola, equipados con cristal Corning® Gorilla® Glass excepcionalmente resistente, se sometieron a la prueba definitiva durante este viaje: el impredecible clima del Ártico.*

“Hay belleza en todo el planeta, incluso en las condiciones más adversas. Quiero capturarla toda”, afirma Po Ki. “El Polo Norte no sólo era un entorno físicamente adverso, sino que la lejanía también me suponía un reto mental. Tenía muchas ganas de poner a prueba estos dispositivos y Gorilla Glass”.

“A lo largo de los años, los materiales avanzados de Corning han desempeñado un papel fundamental a la hora de ayudar a Motorola a ofrecer smartphones que no solo combinan resistencia y estilo, sino que también están fabricados para durar”, afirma Rubén Castaño, vicepresidente de Diseño y Experiencia del Consumidor de Motorola. “Esta última colaboración en el Polo Norte es un testimonio de los valores compartidos de nuestra asociación, ya que ampliamos los límites de lo que es posible cuando se trata del rendimiento de nuestros dispositivos incluso en los entornos más extremos”.

Equipados con el famoso cristal Gorilla Glass de Corning, el Motorola Razr 50 Ultra y el Motorola Edge 50 Ultra estaban mejor protegidos frente a las caídas y rayones provocados por el inhóspito entorno, garantizando que Po Ki no se perdiera ni un momento. Ya fuera caminando por la nieve o manejando equipos a temperaturas bajo cero, nuestros dispositivos proporcionaron a Po Ki una experiencia de captura de contenidos sin fisuras.

“Corning y Motorola tienen una larga historia de colaboración para crear dispositivos que son increíblemente duraderos, sin importar a dónde te lleve la vida”, comenta Dave Velásquez, vicepresidente y gerente general de Corning® Gorilla® Glass. “Tanto si sales por la puerta de casa en tu trayecto diario al trabajo como si te embarcas en una aventura única en la vida como Po Ki, Corning ha diseñado Gorilla Glass para que sea lo suficientemente resistente para afrontar el momento”.

Además de probar la durabilidad de los dispositivos, Po Ki aprovechó la avanzada tecnología de su cámara para capturar los impresionantes paisajes y la vida salvaje. Por ejemplo, el Photo Enhancement Engine permitió capturar sin esfuerzo fotos perfectas en cada toma. Sin necesidad de experiencia personal, utiliza la IA para aplicar simultáneamente los ajustes de varios modos de captura en uno solo para ofrecer la máxima calidad. Desde magníficas fotos y videos de paisajes en alta resolución hasta primeros planos de osos polares, Po Ki fue capaz de ajustar cada imagen para obtener un nivel óptimo de detalle, claridad, luces, sombras, color y bokeh, transmitiendo a la perfección la inmensidad y serenidad del Ártico.

Los diseños compactos y plegables de los Motorola Razr 50 Ultra también los hacen ideales para viajar en este entorno. Los elegantes diseños del Razr facilitan su transporte en largas caminatas. Tanto plegados en un bolsillo cómo utilizados para capturar amplios paisajes árticos, los dispositivos demostraron ser tan bellos como funcionales.

Ahora, Motorola y Corning se complacen en presentar al mundo esta épica aventura en el Polo Norte a través de una campaña en las redes sociales de un mes de duración. A partir de hoy, la campaña mostrará las impresionantes fotografías de Po Ki e imágenes exclusivas entre bastidores. A lo largo de la campaña, compartiremos historias de durabilidad, fotografía y diseño a través de nuestras plataformas sociales, destacando las increíbles capacidades de nuestros dispositivos en uno de los entornos más adversos de la Tierra.

Permanece atento mientras te llevamos de viaje a la cima del mundo, compartiendo contenidos que demuestran la potencia y la belleza de los últimos smartphones de Motorola.

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