✍🏼 Redacción Arroz Supremo
📷 Archivo personal
📍 Colombia
“Terraviva EcoGourmet”: la nueva apuesta sostenible de Arroz Supremo en su aniversario 60.
Arroz Supremo cumple seis décadas acompañando la mesa de los colombianos y conmemora este aniversario con una mirada hacia el futuro de la agricultura e industria sostenible. La marca realizó un evento conmemorativo el pasado miércoles 5 de noviembre en Salvio 93, en Bogotá, donde presentó dos nuevos lanzamientos que buscan marcar un antes y un después en la industria arrocera del país.
El encuentro contó con un recorrido interactivo por la historia de la compañía y seis estaciones de experiencias sensoriales y tecnológicas, entre ellas una línea de tiempo digital, un tour de realidad virtual por la planta de Casanare —una de las más tecnológicas y eco-amigables de Latinoamérica— y una experiencia gastronómica que explorará las nuevas posibilidades del arroz colombiano.
Durante la jornada se presentaron los lanzamientos Supremo Terraviva EcoGourmet y Supremo Selección Especial, dos referencias que reflejan la apuesta de la marca por la sostenibilidad, la calidad y la innovación. Terraviva es el primer arroz ecoamigable del país, proveniente de cultivos certificados con Buenas Prácticas Agrícolas (BPA) que protegen la flora, fauna, fuentes hídricas y comunidades rurales y Supremo Selección Especial, por su parte, busca acercar al consumidor tradicional a una propuesta de mayor calidad, con más granos enteros y de mayor tamaño, y un empaque resellable que es único de la marca.
Supremo Terraviva EcoGourmet, además de su perfil eco-amigable, es un arroz de calidad Super Premium, sembrado con una semilla de alto rendimiento en la meseta de Ibagué, la cual es reconocida por dar el mejor arroz de nuestro país, y además posee granos 100% enteros, ofreciendo así un arroz de la más alta calidad. Su empaque cuenta con acabados metalizados y cierre resellable para conservar la frescura del producto. Con el lema “Grano a grano sembramos un mejor planeta”, Terraviva representa una propuesta única para consumidores conscientes y establecimientos que buscan diferenciarse con una oferta limitada, exclusiva y altamente rentable, todo mientras cuidan del planeta. Por su parte, Supremo Selección Especial está dirigido al consumidor tradicional del arroz colombiano —familias que buscan siempre ofrecer lo mejor en su mesa— y marca una evolución dentro del portafolio al ofrecer una calidad superior a un precio accesible, en un segmento semi premium sin competencia directa. Este arroz, especialmente seleccionado, contiene más granos enteros y de mayor tamaño, con mejor cocción y rendimiento que el arroz tradicional, y viene en empaques tipo premium con cierre resellable, siendo el único de la categoría con este beneficio. Su lema, “Calidad superior para todos los días”, sintetiza su esencia: una opción de excelente calidad, pensada para disfrutarse a diario.
“Llegar a los 60 años nos llena de orgullo, pero también de responsabilidad. Hemos aprendido que el futuro del arroz no solo se mide en toneladas producidas, sino en el impacto positivo que generamos en el ambiente y en las familias que lo cultivan”, señala Daniel Ruiz, gestor de sueños y estrategias de Arroz Supremo. La compañía, además, trabaja actualmente para convertirse en empresa carbono negativa, compensando y eliminando más emisiones de carbono de las que genera.
La renovación del lenguaje de marca, que comenzó en 2023, busca conectar con las nuevas generaciones a través de un mensaje más consciente y humano. Su nueva campaña, “Ojos arrozudos, corazón contento”, invita a reconocer la felicidad genuina que surge al compartir un arroz que no solo nutre el cuerpo, sino también el alma y el corazón, al cuidar el planeta.
Para Arroz Supremo, la sostenibilidad y la innovación son las rutas que permitirán fortalecer la competitividad del arroz colombiano frente a los desafíos del mercado global. “El camino hacia la excelencia y la sostenibilidad es la oportunidad para que el mundo conozca el verdadero sabor de nuestros arroces y para que los agricultores colombianos sigan siendo protagonistas de su propio desarrollo”, concluye Daniel Durán, gestor de mercadeo e innovación.
Con esta visión, la marca reafirma su compromiso con la calidad, la agricultura responsable y la construcción de un futuro con propósito, en el que cada grano cuente una historia de respeto por la tierra y las personas que la cultivan, y que esta historia no sea solo contada en Colombia si no en el mundo.
Hi my friend! I wish to say that this post is amazing, great written and come with approximately all significant infos. I would like to peer more posts like this .
I am not sure where you’re getting your info, but good topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this information for my mission.
I’m not sure where you are getting your information, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic info I was looking for this info for my mission.
I like what you guys are up too. Such intelligent work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).
Hiya, I’m really glad I have found this information. Today bloggers publish only about gossips and internet and this is actually irritating. A good blog with interesting content, that’s what I need. Thanks for keeping this website, I’ll be visiting it. Do you do newsletters? Cant find it.
Perfect work you have done, this website is really cool with excellent info .
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
Good day I am so grateful I found your webpage, I really found you by error, while I was looking on Yahoo for something else, Anyways I am here now and would just like to say thank you for a incredible post and a all round thrilling blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the excellent job.
you are truly a just right webmaster. The web site loading speed is amazing. It sort of feels that you are doing any distinctive trick. In addition, The contents are masterpiece. you have done a magnificent activity on this matter!
Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!
Fantastic beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept
Hey would you mind letting me know which web host you’re using? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most. Can you recommend a good web hosting provider at a reasonable price? Thanks a lot, I appreciate it!
Have you ever considered about adding a little bit more than just your articles? I mean, what you say is valuable and everything. But think about if you added some great photos or video clips to give your posts more, «pop»! Your content is excellent but with pics and videos, this website could certainly be one of the best in its field. Wonderful blog!
Thanks for another informative website. Where else could I get that kind of information written in such a perfect way? I have a project that I am just now working on, and I’ve been on the look out for such information.
Olxtoto adalah agen terpercaya untuk situs toto dan bandar togel yang melayani pemain di Indonesia dengan komitmen tinggi terhadap kepuasan pelanggan.
I really like your writing style, great info, regards for putting up :D. «I hate mankind, for I think myself one of the best of them, and I know how bad I am.» by Joseph Baretti.
Thank you for sharing excellent informations. Your web-site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched all over the place and just could not come across. What an ideal website.
I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one these days..
Some truly superb information, Gladiolus I detected this. «The minute one utters a certainty, the opposite comes to mind.» by May Sarton.
Hey there! I’ve been following your website for a while now and finally got the courage to go ahead and give you a shout out from Dallas Texas! Just wanted to say keep up the fantastic job!
I like this blog very much, Its a really nice place to read and incur info .
I’ve been exploring for a little for any high quality articles or weblog posts in this sort of house . Exploring in Yahoo I eventually stumbled upon this site. Reading this info So i am glad to exhibit that I’ve a very just right uncanny feeling I came upon exactly what I needed. I such a lot definitely will make sure to don’t forget this site and give it a glance on a relentless basis.
Hi there, I found your website via Google while looking for a related topic, your website came up, it looks great. I’ve bookmarked it in my google bookmarks.
I like the efforts you have put in this, regards for all the great content.
Pretty nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed browsing your blog posts. After all I’ll be subscribing to your rss feed and I hope you write again soon!
Absolutely composed articles, Really enjoyed reading through.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
Undeniably believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they plainly do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will probably be back to get more. Thanks
fantastic submit, very informative. I’m wondering why the opposite experts of this sector don’t understand this. You must continue your writing. I am sure, you’ve a great readers’ base already!
I have been checking out some of your posts and i must say nice stuff. I will surely bookmark your blog.
I was suggested this website by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my trouble. You are incredible! Thanks!
I will immediately take hold of your rss as I can’t find your e-mail subscription hyperlink or newsletter service. Do you have any? Kindly permit me understand so that I may subscribe. Thanks.
Hi, Neat post. There is a problem with your website in internet explorer, would test this… IE still is the market leader and a good portion of people will miss your great writing due to this problem.
Good day! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!
It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you few interesting things or suggestions. Perhaps you can write next articles referring to this article. I want to read more things about it!
Regards for helping out, great information. «I have witnessed the softening of the hardest of hearts by a simple smile.» by Goldie Hawn.
Would love to perpetually get updated outstanding web site! .
Aw, this was a really nice post. In idea I wish to put in writing like this moreover – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and on no account appear to get one thing done.
I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Wohh just what I was looking for, regards for posting.
I like the valuable info you provide in your articles. I’ll bookmark your weblog and check again here frequently. I’m quite sure I will learn many new stuff right here! Good luck for the next!
As I web-site possessor I believe the content matter here is rattling fantastic , appreciate it for your hard work. You should keep it up forever! Good Luck.
I like this web site its a master peace ! Glad I found this on google .
Regards for this howling post, I am glad I detected this internet site on yahoo.
I truly enjoy reading through on this web site, it has got excellent posts. «And all the winds go sighing, For sweet things dying.» by Christina Georgina Rossetti.
Yay google is my king aided me to find this outstanding web site! .
I think this is one of the most vital info for me. And i’m happy studying your article. However want to remark on few basic issues, The site style is perfect, the articles is truly great :D. Excellent job, cheers
Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!
Hey there I am so thrilled I found your web site, I really found you by error, while I was searching on Google for something else, Anyhow I am here now and would just like to say cheers for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the fantastic job.
I like the helpful info you provide in your articles. I will bookmark your blog and check again here frequently. I am quite certain I will learn many new stuff right here! Good luck for the next!
Some really howling work on behalf of the owner of this site, dead outstanding subject matter.
Pretty section of content. I simply stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your weblog posts. Any way I will be subscribing in your augment or even I achievement you get entry to constantly fast.