✍🏻 Redacción Coca Cola Colombia [ @cocacolacocol ]
📸 Archivo personal
📍 Colombia – Venezuela
A través de un contraste de puntos de vista que identifican la cultura actual, la compañía hace un llamado a la unión de los colombianos en favor de impulsar la economía circular y apoyar el empoderamiento económico.
Inspirados por las diferencias y la unión que existe en Colombia, la Compañía Coca-Cola lanzó «Nos Une el Mundo que Queremos«. Iniciativa que evidencia puntos de vista distintos, representativos de la sociedad actual, con el objetivo de demostrar que, sin importar la diversidad de opiniones, creencias o hábitos, siempre existe una razón que une a los colombianos: el bienestar de su comunidad y su país.
“En Colombia es común ver a la gente dividida por sus tradiciones, gustos y ocupaciones. Reconocemos que hoy son muchos los elementos que nos llevan a pensar, querer y defender aspectos distintos. Pero, aun cuando pareciera que más polarizados estamos, siempre hay una razón que nos une”, comentó Juan Pablo Corredor, director Senior de Asuntos Públicos, Comunicación y Sustentabilidad, de Coca-Cola Colombia y Venezuela.
Por lo tanto, este anuncio es un llamado a la acción para que, sin importar las múltiples diferencias, exista la unión y se canalice el poder colectivo y la determinación de los colombianos para abordar los desafíos más apremiantes. Con diferentes perspectivas y un deseo común de construir un futuro mejor, desde la ventaja que da la diversidad de opiniones y aporte.
Lo anterior es reflejo de la manera en que, a lo largo de casi 100 años de presencia en el país, ha operado la Compañía Coca-Cola en Colombia. Junto a organizaciones aliadas de diferentes tipos, ha impulsado iniciativas en materia de reciclaje y empoderamiento que han dado como resultado el involucramiento de comunidades enteras.
“Para nosotros, todo parte de un compromiso: tenemos la meta de recolectar el 100% de envases que ponemos en el mercado. En este camino, sabemos que la colaboración es la clave del éxito, pues el involucramiento de distintos actores suma conocimiento y habilidades en favor de construir un futuro más sostenible y equitativo para todos”, compartió Juan Pablo Corredor, director Senior de Asuntos Públicos, Comunicación y Sustentabilidad, de Coca-Cola Colombia y Venezuela.
A través de los canales digitales oficiales de la Compañía Coca-Cola en Instagram y en la página de LinkedIn, las personas podrán conocer las diversas actividades que se llevarán a cabo, todas orientadas a contribuir a la transformación hacia un mundo más sostenible, inclusivo y próspero para todos.
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