La Campaña ‘Dona tu Jean’ de American Eagle Supera su Meta con 10.147 Jeans Recolectados y Celebra una Década de Compromiso Social y Ambiental en Colombia

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✍🏻 Redacción Alita Posada Comunicaciones

📸 Archivo personal

📍 Colombia 

La décima edición de la iniciativa, en alianza con Pergamino, culminó con un emotivo homenaje a los caficultores beneficiados, quienes recibieron las donaciones que les darán una segunda vida a miles de prendas.

American Eagle celebra el éxito de la décima edición de su icónica campaña ‘Dona tu Jean’, que este año superó todas las expectativas al recolectar 10.147 jeans en buen estado, sobrepasando la meta planteada inicial de 9.000 prendas. La iniciativa, que fomenta la moda circular, se realizó en alianza con la marca de café de especialidad, Pergamino, logrando un impacto directo en más de 1.500 familias de caficultores en Antioquia, Cauca, Huila, Nariño y Tolima.

La campaña, que se ha consolidado a lo largo de una década como un referente de compromiso social y ambiental, culminó con un emotivo evento de cierre en la finca insignia de Pergamino en Santa Bárbara, Antioquia. Allí, directivos de ambas marcas se reunieron con líderes de las asociaciones de caficultores para honrar su labor y hacer entrega simbólica de las donaciones.

“Realmente quedamos felices, fue una campaña muy exitosa donde se cumplieron todas las metas”, expresó María Mercedes Jaramillo, Directora de Mercadeo de American Eagle. “Esta alianza con Pergamino nos permitió conectar el campo con la ciudad y llegar al corazón de las comunidades cafeteras. Trajimos a líderes de diferentes zonas, y escuchar sus historias, saber que para algunos era la primera vez que viajaban en avión, nos confirma que el impacto va mucho más allá de una prenda de ropa”.

Una segunda oportunidad que viste de dignidad al campo

El verdadero éxito de la campaña se mide en las historias de quienes recibieron los jeans. Lejos de ser vistas como simples prendas de trabajo, las donaciones fueron recibidas como un gesto de dignidad y alegría. “Muchos nos decían: ‘yo me lo puse y está nuevo, este me lo voy a poner el fin de semana’”, relató Jaramillo sobre la reacción de los caficultores. “Es muy gratificante saber que estamos donando cosas en buen estado y que ellos de verdad lo van a disfrutar”.

Este sentimiento fue compartido por los representantes de la Asociación de Mujeres Productoras Agropecuarias del Departamento del Cauca (AMACA), una organización de 57 productoras de El Tambo, Cauca, que recibió cerca de 600 jeans. “Fue muy bonito, armamos los paqueticos y se les hizo entrega a las asociadas. Estaban muy contentas; algunas decían que eran para ellas, otras para sus hijas o sobrinos”, comentó una de sus lideresas.

Para muchos, la experiencia trascendió la donación material. Luis Eduardo Sánchez, caficultor y esposo de una de las asociadas de AMACA, describió el viaje a Medellín como transformador. “Esto va a ser una cosa donde mi autoestima, que de pronto en muchos casos uno lo pierde, se me va a elevar. Es como si volviera a empezar a vivir”, confesó emocionado. “Nunca había venido a un evento con este estilo, donde uno ve el realce de lo que es el café. Nos sentimos valorados”.

Moda circular con propósito

Más allá del profundo impacto social, ‘Dona tu Jean’ refuerza el compromiso de American Eagle con la sostenibilidad a través de su programa global Real Good. Al darle una segunda vida a 10.147 jeans, la campaña no solo liberó espacio en los clósets de los colombianos, sino que también promovió activamente la economía circular.

Tras diez años de historia y más de 81.000 jeans donados en total, American Eagle ya mira hacia el futuro. “Estamos desde ya revisando y mirando para el año entrante (2026) cuál va a ser nuestra próxima versión y a quién vamos a apoyar”, concluyó Jaramillo.

#DonaTuJean

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