✍🏻 Mónica Parra [ @monica.aal ]
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🍪 De otra galaxia, así es el nuevo lanzamiento de Galletas Festival.
🍪 Un meteorito ácido cae en Colombia ofreciendo un nuevo sabor y una experiencia única para los jóvenes.
🍪 Es así, como Mundo Aventura y Galletas Festival se unen para brindar una experiencia única en la Comic Con.
El sabor y el misterio se unen para brindar una experiencia única que llega desde otra galaxia. Galletas Festival, la marca líder de galletas dulces en Colombia, trae una nueva propuesta al mercado: ‘Festival Meteorito Ácido’, una edición limitada que se dará a conocer en la Comic Con de Bogotá, que se realiza del 27 al 30 de junio en el recinto ferial Corferias.
Diana Eugenia Rodríguez, jefe de marca regional de Galletas Festival, manifiesta que: “Desde Festival queremos aumentar la conexión con los jóvenes, fortalecer nuestro liderazgo y resaltar uno de nuestros atributos principales que es la variedad de sabores, es por esto que creamos esta propuesta con un sabor secreto que llenará de misterio el mercado y retará a los jóvenes a descubrir y probar su sabor. Además queremos ir más allá y brindar una experiencia de entretenimiento alrededor del producto, por eso tendremos un universo en Roblox, una de las plataformas de videojuegos más populares en Colombia y una gran alianza con Mundo Aventura, el parque de diversiones más visitado del país”.
Con este lanzamiento, Galletas Festival continúa consolidando su identidad como una marca joven que se mantiene vigente, y le apuesta a la innovación no solo desde el desarrollo de producto, sino también a través de experiencias digitales y físicas cuidadosamente diseñadas para cautivar, conectar y sorprender a su público, combinando creatividad, tecnología y una comprensión profunda del consumidor para, ofrecer propuestas que trascienden de lo funcional para generar vínculos emocionales auténticos con la audiencia.
Es así como Galletas Festival y Mundo Aventura se unen para crear una experiencia alrededor del Meteorito Ácido, que iniciará en la Comic Con en Bogotá, evento que se realizará del 27 al 30 de junio en Corferias. Los asistentes, a través de un escape room misterioso donde se encuentra el Meteorito que ha llegado a la tierra, deberán descifrar los secretos ocultos, y de esta forma probarán en primicia la nueva galleta de la marca y obtendrán entradas especiales al festival Terror al Parque, que se realizará del 19 de septiembre al 2 de noviembre en este parque de diversiones, donde también se tendrá una atracción especial de “Festival Zona Cero”.
“Es para nosotros un motivo de felicidad unirnos con una marca como Galletas Festival, que lleva 75 años acompañando a todos los jóvenes en Colombia. Y más, con este lanzamiento que se une al misterio que abraza a la ciudad a partir de la Comic Con”, aseguró Juan Carlos Rosas, subdirector de Mercadeo y Experiencia al Visitante de Mundo Aventura.
¿Qué caracteriza este sabor y cómo se llevará acabo esta experiencia? GermaDor, tertulió con Diana Rodríguez jefe de marca regional de Galletas Festival y esto nos contó:
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